Patter - 07 - A climbing library, a new trail shoe brand and some good tennis clobber
Grammici create an actual library, a chunky new trail shoe brand from Australia and Setinn is finally here
Ok, it’s been a minute and a busy start to the year but I’m back with a newsletter. Many more to come too, promise.
Here are a few things that have caught my eye of late.
Gramicci has opened a real library in their London store.
With the help of Steep Learning Group, the brand has curated a selection of 100 climbing books for customers to check out and use ahead of and during climbing trips in the UK.
Why I think this is interesting?
Firstly, stores that do more than merchandise and sell product are always in my good books. Secondly, it’s great to see something created that’s so well-placed to serve, what is, a growing community of new, dedicated climbers and, for Gramicci, a growing customer base.
More of this please, brands and stores!
Next up…
A new trail shoe brand, out of Melbourne Australia.
Büite Outdoor has launched its first product, the Hardloop, a chunky, very robust-looking trail shoe that’s got some neat design nods; the topographic mid-sole detailing really speaks to me.
Their tone of voice is also really quite fun.
We’ve not been short of new market entrants to trail shoes over the last few years: Norda & Nnormal most en vogue. The Melbourne roots of Büite are of note and also track with the uptick in popularity of trail running in and around the state of Victoria. See Terror Trail Club, the Arc’teryx-backed trail crew, here.
I’m looking forward to seeing Büite’s journey.
& also…
Setinn, the Beams-associated tennis brand is finally launching with a multifaceted collection.
Setinn has had a long, long seeding phase. For a little over a year, Beams buyers and friends have been carting Setinn-branded gear around the world. They’ve since hosted several pop-ups around Japan.
The first collection is out now - unsurprisingly, it covers all the bases of tennis’ classic aesthetic:
Reworking the formalities of tennis club gear with cable knits and technical yet uniform-esque blazers while also having
Technical gear for playing on the court with some street-friendly materials and cuts
A sweat collection that sits between some of Beam’s classic sensibilities and something more distinctly Setinn. See the zip details here.
The story of how Setinn came to be is here and well worth a read. The context to the founder, Shingo Arai initially not wanting to create a clothing brand but more a space for tennis: clubhouses and courts tracks with how this first collection covers all the bases of the sport.
Tennis’ cultural equity and style impact is again on the rise. I would say that Setinn is at the cutting edge of this despite its geographically limited presence.
Some links:
Read about Our Legacy’s journey to their moment in the sun, here
LA based photographer, Max Hemphill published some lovely images from an Airbnb project - here
House Captain & I noodled on the idea of running and its performance art like presence in culture right now - here
Kitchen Table mag have created a Portland Pizza Passport as a reward for backing their upcoming Pizza based issue. It’s fun, check it here